Carnival, Royal Caribbean, and Norwegian Cruise Line have 1 big potential blockade
29 July 2020
Convincing one important group to set sail will be harder than you think
Cruise lines have a lot of things to worry about these days. Revenue-generating voyages for Carnival (NYSE:CCL) (NYSE:CUK), Norwegian Cruise Line (NASDAQ:NCLH), and Royal Caribbean (NYSE:RCL) have been suspended for more than four months, and we're at least another two months away from a potential restart. Cancellations keep piling up as the resumption date gets pushed out, and that's going to be a cash-flow headache for the companies trying to stay afloat through the interruption.
The longer that ships aren't sailing will also make it that much harder for the cruise lines to woo back passengers. Cruising industry headlines have been largely negative since the pandemic started, and it's going to take a lot of marketing muscle to reverse the consumer mindset. There's also a recession that will naturally limit the number of people that have the means to take a chance on a luxury cruise. However, before we get the first batch of paying passengers walking up the gangway, the industry will have to figure out how to staff these voyages. Will Carnival, Royal Caribbean, and Norwegian Cruise Line be ready with the crews they need when the industry gets the green light?
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